1. Short Title (post name)
- grabs attention
- calls out the target
2. Subtitle (Main Heading)
- describes what follows in the body
- demonstrates relevance to the reader
- excites the reader to begin reading
3. Introduction
Answers the following questions:
- who are we
- what is this about
Create curiosity and anticipation to learn more about the solution. The offer should be completely summarized here.
4. What is it?
- describe the product
- why does it exits
5. Who is it for?
Answers the following questions for the customer:
- who is the solution for?
- do i need it?
- what will it do for me?
6. What do I get?
Answers the following questions:
- in terms of the product, what benefits can the customer expect?
- what are some of the extras and features included in the deal?
7. What does it cost?
This section sets the parameters of the value exchange, by answering:
- what do we want from the customer?
- what will the customer receive?
8. How can I get it?
This sections gives details of for the following questions:
- how can the prospect buy?
- what happens after they buy?
- where can they get questions answered?
9. Risk Reversal
This section gives a final push to the customer who is on the fence, but is almost sold. It answers the following questions:
- how can the customer be sure they are making the right choice?
- What are the terms of the exchange or returns, in case they want a way to reverse the decision?
